Improving The Formation Of Competitive Marketing Strategy For Corporate Structures
نویسندگان
چکیده
The article discusses the issues of improving formation a competitive marketing strategy in corporate structures chemical industry market economy, consistent with efficiency governance.
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متن کاملEffective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Available online 26 May 2011
متن کاملFrom Competitive Advantage to Corporate Strategy
Recognizing past diversification mistakes, some companies have initiated large-scale restructuring programs. Others have done nothing at all. Whatever the response, the strategic questions persist. Those who have restructured must decide what to do next to avoid repeating the past; those who have done nothing must awake to their vulnerability. To survive, companies must understand what good cor...
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ژورنال
عنوان ژورنال: The American journal of management and economics innovations
سال: 2021
ISSN: ['2693-0811']
DOI: https://doi.org/10.37547/tajmei/volume03issue06-10